Prime Radio Queensland The Radio Hot Fm, Sea Fm, Mix Fm, Zinc Fm
Mackay Radio
Covering Mackay & the Whitsundays, including Proserpine and inland to Emerald.
Zinc 101.9
Target Audience: Zinc is a Rock Station playing a variety of classic and modern rock. A large playlist allows the station to stand out by not sounding repetitive.
A typical Zinc listener is primary 25-49 years old and has a strong connection to the late 80’s and early 90’s (with a formative year of around 1988/1989).
They grew up listening to the 70’s and 80’s and loved the alternative / grunge scene in the early 90’s. Modern musical taste reflects that. They are into U2, The Kings of Leon, Nickelback, AC/DC, Matchbox 20, Queen, Cold Chisel but don’t mind turning up the volume when rock/pop artists like Katie Perry and Pink come on the radio.
Target Audience: Males and Females – Talk and Classic Hits with an Easy Lean A typical listener is around 40-60 years old and grew up on music from the 70’s, with a side dish of the 60’s. They are across some of the newer songs, but are very picky – no hard rock or bubble gum pop.
News and talk to start the day, and get the listener informed and entertained for the day ahead. In the afternoon, it is the music they love and we make a connection with them through the songs expressing the emotions and memories of music.
Zinc 101.9